Ford Bronco x Sydney Sweeney
Sydney Sweeney might not be what you’d expect a mechanic to look like. And yet during the pandemic, she made a TikTok account called @syds_garage where she shared videos of herself working on her dream car – a 1969 Ford Bronco.
We partnered with this real, iconic Ford driver to create a campaign that not only heroes our drivers instead of our cars, but also tangibly brings more women into the world of automotive.
Featured on Vogue, Seventeen, Fashionista, ET, People, Grazia, Maxim, Page Six, Nylon, Harper’s Bazaar, Access Hollywood, BroBible, Narcity, HungerTV, Outkick, TheBigLead, HypeBae, Trend Hunter, Brit+Co, HerCampus, Bloomberg, AdAge, Campaign,
the Drew Barrymore show and a Click Hole meme.
Auto 101
We created a TikTok series called Auto 101 that gives step by step instructions for car basics. This showed Sydney’s expertise while also making the world of automotive more accessible and interesting to young women.
These were posted from @syds_garage and garnered over 15 million organic views in under a week, as well as some comments we’re very proud of.
Ford x Sydney Sweeney x Dickies
We also created a line of workwear with Dickies designed to make working in the shop feel more inclusive and tailored to the interests of young women/Gen Z.
It sold out in less than 24 hours. The internet begged for a restock and Throwing Fits made fun of us.
Director: sportscar (Lucy Sandler)
Editors: Matt Burke, Matt Schaff (director’s cut)
Color: Tom Poole
Photographer: sportscar (Ariel Fisher)
Creative Directors: Eric Helin, Stuart Jennings
Creative: Jen Hubbard, Laura Bailey
Producers: Sam Pasquesi, Connor Dean
Designers: Henry Jinings, Malithi Gunawardena, James Marshall